CoolSculpting marketing faq

Our CoolSculpting®  marketing program is based on 3 years of data across over 10 CoolSculpting geographic markets in the USA.  We spent over $500k learning what keywords, ad copy, landing pages, and promotions work best to drive more cycles.  Below are the most common questions I get asked from CoolSculpting® providers.

How can I earn more CoolSculpting® Revenue?

As of March 2019,  the most efficient way to generate CoolSculpting leads is to use a combination of: Google Ads, Bing Ads, and Facebook/Instagram Ads. 

Here's  a good benchmark: assume you're spending $5,000/month on ads.  From that, you should be getting at least 111 CoolSculpting leads per month.  If you're paying more than $45/lead, you are underperforming (and overpaying).  

Who is this program made for?

If you're performing under 100 cycles per month, you're not getting the best ROI on your CoolSculpting machine.  This likely means you've

  1. Tried ads on google before, and the results weren't good.  
  2. Have never advertised on google before or
  3. Are currently using print/billboard ads

For practices that fit any of the above, it's likely you're living off referrals.  This program is made for you, and the difference is our laser focus on CoolSculpting

 

If you're over 100 cycles per month, consistently, congratulations!  We have experience running larger budgets ($10k+/mo.) and dominating your local market with brand media across all channels: video, audio (spotify), display, search, and, social media.  We currently work with Top-10 USA CoolSculpting providers, and are always looking to create more.

How much can I expect to pay per lead?

On average, we deliver a cost per qualified coolsculpting lead between $25 and $50.  This is an average across Google, Bing, Facebook and more.

what will be cost per treatment performed be?

Here's a rule of thumb: 20% of leads should convert to consults, and 50% of those should turn into treatments.  If you're not hitting those benchmarks, it's likely you aren't following up with the customer appropriately via email, phone, and text message.  These are things we automate and include in our program to reduce strain on your staff.

How much revenue can I expect to earn?

The results we've seen are nothing short than phenomenal.  Our practices consistently earn $140,000+ in treatment revenue (2019 data).  Our program is the result of months of testing different offers, messages, and bidding strategies across 3 ad networks.

What makes your program special?

Our program is based on months of CoolSculpting® ad data we collected and analyzed.  We've tested, improved, and perfected the entire CoolSculpting® lead generation process.  Our program works with any website and includes everything you need:

  • Ads on Google, Facebook, and Bing
  • Battle-tested landing pages, promotions, and offers that are proven to generate leads
  • Phone call tracking and recording
  • Detailed LIVE reporting, accessibly anywhere
  • Our providers consistently earn $150,000+ in monthly revenue from a $8,000 ad budget.

We are also a certified Google partner, meaning we've met Google's strict standards for performance.  

 

is your program only about coolsculpting?

Consumers are smart - they'll research your brand before making the choice to commit.  Our program includes brand-building ad campaigns on Google and Bing that feature all of your services, not just CoolSculpting.  These campaigns make sure you dominate the google results page in the #1 position every single time for your brand terms.  All major brands (Coca Cola, Nike, Apple) all run brand ads on Google and Bing for good reason.

We also have experience with other cosmetic procedures like Emsculpt, Belafill and more for additional costs.

Where do my leads from your program go to?

We'll connect our program directly to your online office CRM at no cost.  We integrate with hundreds of different lead management solutions.  Don't have a CRM?  We'll store your contacts in a secure google sheet, accessible anytime, anywhere, on any device.  

What should my monthly budget be?

A good rule of thumb is to target about 10 miles around your practice.  For a medium US metro, I would allocate $4,000/mo as a great starting budget.

You can estimate population in a given radius using this somewhat complicated tool.  Or, we can perform a complimentary estimate for you.

What keywords should I target?

We've done the work and spent a significant amount of money to learn the exact CoolSculpting® related keywords that generate patients, and (unfortunately for us), those that did not.

You don't have to waste any money - we'll use  the proprietary keywords list and customize it to your local geographic area.

Curious what keywords we've tested?  All of them!  CoolSculpting price, CoolSculpting before and after, CoolSculpting near me.....

what should my ads say?

Creating ads on Google is deceptively simple.  Unfortunately, we see amateur mistakes when we audit potential clients like less than 5 ads per ad group, poor/no call to action, and promotions that lack appeal.  If you aren't generating an average cost per lead under $30, you're doing it wrong.

We tested 20 different messages over 1.5 million searches to learn what works.  

how can i ensure patient information is handled securely?

Your site must be end-to-end secure and HIPAA compliant.  When handling customer data like e-mails and remarketing lists, we follow rock-solid protocol and only transmit data securely.  Access is strictly controlled and personal data is never shared between clients in any form.

What should be on my landing page?

This is arguably the most important factor in your ability to drive revenue.  We use a 3rd party landing page creation tool that delivers a beautiful, clean, easy to use lead capture form.  Like other aspects of our program, we've tested multiple variations of these pages to find the one that converts best.  We've seen conversion rates consistently in the 18%+ range.

How can i get results like this?

Let's schedule a consultation where we can perform a budget estimate specific to your market.  We currently have capacity for a limited number of additional CoolSculpting® providers.

Client exclusivity agreement

We only accept 1 client per major metro.  Our apologies if we're already servicing a provider in your city.

 

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