Tag Management & Conversion Tracking

TAG MANAGEMENT and conversion tracking SOLUTIONS

Starting at $250/ month a la carte - included in most plans

The secret to a good marketing campaign is tracking every user action - not just sales and leads.  In a "best case" scenario (assuming 20% conversion rate), 80% of clicks are wasted!  We track actions that indicate interest even when users don't complete your primary goal.  From there, we remarket and focus on driving those users down the funnel until they're closed.  Google tag manager is our (free) tool of choice for tag management.

Tag implementation and management:

Implementation of all major online tags, pixels and tracking, including (but certainly not limited to): 

  • Google Analytics
  • Google Ads
  • Bing UET
  • Facebook pixel and Facebook event tag
  • CallRail tracking
  • FloodLight
  • CrazyEgg
  • HotJar
  • Twitter
  • MailChimp, 

Basic examples of actions we can track:

  • Contact and text form fills
  • Online sales & revenue
  • Add to cart
  • Live chat starts
  • Appointment bookings

Advanced examples of what we can track:

  • User add to clipboard: we can track and record if a user "copies" any text or links from your website, and record them for analysis
  • On-site phone calls: we can track only first time callers for clean reporting, as well as calls over a certain duration
  • Ultra-interested users: users who exceed average time on site or pages per visit or users who return to your site frequently over a short period of time
  • Dynamic Remarketing (e-commerce only): Show ads containing the products your users are most interested in.  Using machine learning, we'll optimize your product feed to deliver ROI.

Please reach out for more information about our tag management and conversion tracking solutions.