Merkava Group tracks as much as possible in order to drive the best ROI for our clients. Detailed, customized privacy policies will help protect you legally while boosting your SEO through compliance with best practice from Google, Facebook, and more.
Merkava Group operates an internal application, "Merkava Toolkit," that accesses Google Ads data through Google's official APIs. This section describes that access and applies in addition to the policy above.
Merkava Toolkit requests the Google Ads API scope https://www.googleapis.com/auth/adwords. Through it we read advertising performance data — campaigns, ad groups, keywords, ads, budgets, spend, impressions, clicks, and conversion metrics — from the Google Ads accounts our clients have placed under Merkava Group's manager account (customer ID 180-468-2365). With client authorization we also write changes to those accounts, including creating and editing campaigns, ads, keywords, budgets, and negative keyword lists, and uploading offline conversion data the client has supplied to us.
Access is performed by a Google Cloud service account operating under domain-wide delegation within Merkava Group's own Google Workspace domain, acting as an authorized Merkava Group employee. We do not ask members of the public to sign in to Merkava Toolkit, and the application does not request access to any individual's personal Google account, Gmail, Drive, Calendar, Contacts, or Photos.
Google Ads data is used for one purpose: to deliver the advertising services our clients engage us to perform. That means performance reporting dashboards, return-on-ad-spend analysis, budget and bid management, and campaign optimization carried out on the client's behalf. Each client's data is used only to serve that client.
Data retrieved through the API is held in short-lived server-side caches so that reporting stays responsive, and, where a client's reporting requires it, in Google Sheets workbooks and application databases controlled by Merkava Group. Access to these systems is limited to Merkava Group personnel who need it to carry out their work.
We do not sell Google Ads data, and we do not transfer it to third parties for advertising, marketing, or model-training purposes. We disclose it only to the client whose account it originated from, to service providers who host our infrastructure and act on our instructions, or where we are required to do so by law.
Merkava Toolkit's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We use this data solely to provide and improve the reporting and campaign-management features our clients rely on, and never to serve advertising to any individual the data may describe.
A client may end our access at any time by removing Merkava Group's manager account from their Google Ads account, or by contacting us at team@merkava99.com. Once access is removed we stop retrieving new data and delete cached data in the ordinary course of operations.