How important are automated e-mails?

Automated e-mails are a small but important piece of the lead to revenue journey. The first type of automated e-mail is a "chain" that the user will be entered into after they submit a lead form. Ideally this will be accompanied by a simultaneous automated text message and a phone call from the provider. The next type of automated e-mail would be one that is generated within your CMS when a lead is moved to a different stage. For example: an email when the lead moves to "schedule consult" status. Another if they move to "No-show" status. And another if they move to "treated" status. Each email will have appropriate messaging to match the status they are in, thus reducing staff follow-up time and boosting efficiency throughout each step of the sales funnel