How important is seasonality for advertising aesthetic services?

Google Trends has an up-to-date graph of CoolSculpting demand (as an example), but this doesn't tell the whole story! By examining years of account data, we're able to see how volume changes by month AND by location. As you'd expect, demand in Florida is more stable than a place like Minnesota, which experiences harsher winters. Being on top of seasonality is critical for expectation setting, and knowing when to staff up.

We split demand roughly into two types:

1. Search Demand: The actual number of Google Searches for CoolSculpting terms that occur in a given month. During slower months, we expect volume to fall. Other factors like Allergan/AbbVie running TV and Radio can impact these figures.
2. Psychological Demand: Warmer weather and bikini season can yield a sense of urgency that you just won't find in the middle of winter. Being able to offer killer promotions during slower times (and predicting when those times will be) is key to a healthy, stable flow of revenue.