Should I be using Facebook Lead Ads?

Facebook lead ads sound very attractive: you can capture a user's contact information without them even leaving Facebook! Even better, their information is pre-filled, meaning they make one click to submit. Great, right? Nope. Our comprehensive testing has shown that while Facebook lead ads can yield a remarkably low cost per conversion (cost per lead), the lead quality is abysmal. For 95% of cases, we run "standard" Facebook and Instagram ads that require more work: a compelling message that leads to a click, and a strong landing page that leads to a conversion. By striking the proper balance of user interaction/intent and ease of conversion, lead quality will be acceptable, your office managers will be happy, and your lead to consultation rate will increase greatly.