What is a "good" cost per lead for CoolSculpting®, injectables, and other treatments?
Cost per lead varies by market, by treatment, and by how mature the account is, but here are the ranges we actually see across our client base. These figures are blended across Google Ads and Meta (Facebook/Instagram) together, drawn from roughly $760,000 in ad spend across about 40 practices over the last 90 days.
- Injectables (BOTOX®, JUVÉDERM® and other wrinkle relaxers and fillers): $35–$70 per lead
- CoolSculpting®: $50–$100 per lead
- Skin and laser treatments (resurfacing, microneedling, IPL): $45–$85 per lead
- Surgical: $55–$125 per lead
Across every service and both platforms together, our blended cost per lead is about $53. Meta usually comes in cheaper per lead, while Google tends to deliver higher-intent leads — which is why we run them together and judge the program on the combined number rather than either platform on its own.
Injectable performance on Google is heavily influenced by whether your keywords and ad copy clear Google's restrictions on prescription drug terms. That often means using more generic phrasing to keep your reach up.
Of course, cost per lead doesn't matter much if your lead quality is consistently poor. See our answers about lead quality to learn more there.