What user actions (conversions) should I track, and why is it important?

If you aren't tracking every possible user action, you are wasting money on clicks. When using automated bidding algorithms, they only perform as well as the data they're fed! We track: Form submissions, phone calls, live chat starts, online bookings, visits to critical pages (patient portal, qualify for financing) and much more. All of this is routed into Google/Facebook algorithms to create a feedback loop that drives more of the users that perform the actions you desire.

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