Why is remarketing/retargeting so important?

Google and Facebook/Instagram may not be friends in real life, but they make a beautiful couple when it comes to ad results. Google is king of higher quality, high intent, high cost clicks. If someone types in "Juvederm near me," it's quite clear what they want. However, we know that even in a best case scenario, 75%+ of Google visits do not result in a conversion. Why should those clicks be thrown away? By having those users captured by Facebook's remarketing pixel that we place on your main website and our landing pages, those high-quality, pricey Google clicks can now be re-marketed to on Facebook and Instagram.

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Even better, it works in reverse: Facebook/Instagram visitors can be shown display (image and video) ads on Google's 3rd party network across tons of websites like NYTimes, Fox News, CNN and more.

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Remarketing clicks are insanely inexpensive and routinely have our lowest cost per lead when compared to raw prospecting campaigns. We run remarketing for our all clients!